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YouTube: Search Tom Wishon
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ASK Yourself: Are all golfers the same size, the same strength, posess the same athletic ability, or have the same swing speed and tempo? If you have ever observed golfers on a driving range, you know the answer is NO! Because we are all unique with our swing moves, preassembled clubs built to standard specs (regarding length, lie, loft, total weight, swing weight/MOI, wood face angle, shaft flex, shaft weight, shaft bend profile, grip size, set make-up, etc) will very likely not allow us to play our best golf. You see, in other sports where we hit a ball with a stick, like tennis or baseball, only 1 stick is needed. Therefore, it is very easy and an absolute must for these manufacturers to cutomize these sticks to the different size, strength, and athletic abilities of their consumers. Because you need 14 sticks in golf, they can't be offered in a vast selection of different lengths, lies, weights, shafts, grip sizes, etc because the mass production assembly line couldn't handle it, not to mention the huge inventory needed and resulting inventory nightmare for the store selling them, and the knowledgeable staff needed to properly fit and build them from scratch for consumer. BEFORE you get misled by a $50 million per year marketing campaign, allow me to give you a free, 15 minute, no obligation, clubfitting demonstration before you decide where to buy...at the very least you will learn a few things. All shafts are SPINE ALIGNED and FREQUENCY MATCHED to exact flex values to FIT YOUR SWING...No big-name golf club company that you see on TV offers this shaft service to the general public. SEE my FAQ's #22 and #23 regarding MOI MATCHING and TRUE LENGTH TECHNOLOGY and #27 regarding what you should know about driver head design.
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